The Going Rate
A detailed look at the price of film rights in
key territiories
by Hy Hollinger
The Hollywood Reporter, Feb
25, 1997
American Film Market 1997 (Special Issue)
| Prices are calculated for all
rights, although films in the $1-million to $3 million budget range rarely
have opportunities for theatrical release. Chances have improved
for the specialized $3-million to $6-million entries. The most acceptable
films are those that are considered good for subsequent TV exposure.
Each film, it must be stressed, is unique, and the actual selling price depends on the genre, the filmmaker's contribution, the cast, the production values, the economy of a particular territory and, in many |
cases, the film's acceptance
in the U.S. market. Broadly, prices are determined by a film's budget
and the percentage aniticpated from an individual territory in relation
to the overall international take.
This "going rate" based on a conversations with sellers and buyers, is a wide guesstimate of what films may fetch in the current marketplace. The figures were assembled with the help of William A. Shields, president of Dove/G.E.L. Distribution and chairman of the American Film Export Association. |